The Ultimate Guide to Hazelnut Spreads in 2025
Welcome to the definitive resource for hazelnut spread lovers worldwide!
Welcome to the definitive resource for hazelnut spread lovers worldwide! In 2025, this creamy nutty delight, blending rich hazelnuts with chocolate or white chocolate continues to captivate food enthusiasts. Whether you’re a fan of classic chocolate spread like Nutella or exploring healthier homemade nutella recipes, this guide dives into the latest trends, recipes, and alternatives. With a global market growing at a CAGR of 7.35% and TikTok buzzing with 89.1M hazelnut-related posts, hazelnut spread is more popular than ever. From kitchen experiments and Algerian delight El mordjene to store-bought favorites like kinder bueno spread, we’ve got it all covered. Let’s explore why this treat is trending and how you can enjoy it!
Why Hazelnut Spreads Are Trending in 2025?
The hazelnut spread craze isn’t slowing down. Health conscious consumers are driving demand for low-sugar and vegan options, with brands like Pyure Choco Hazel seeing a 246% year-over-year growth. Traditional chocolate spread giants like Nutella face competition from alternatives like Nocciolata, which boasts 30% hazelnuts and no palm oil. Users echo this shift, with posts like “Homemade hazelnut spread beats store-bought any day!” highlighting DIY enthusiasm.
In 2025, the rise of white chocolate variants e.g., white chocolate hazelnut spread reflects a craving for lighter flavors, especially in the UK and US markets. The EU ban on products like El Mordjene has also sparked interest in homemade nutella recipes. This guide will help you navigate these trends, whether you’re in France, the US, or beyond.
Health and Sustainability Focus
Sustainability is key. Hazelnut farming supports local economies, but concerns over palm oil in chocolate spread have pushed brands to innovate. Nut-free options like “nut free chocolate spread” cater to allergies, while vegan chocolate spread recipes gain traction. Are you wondering how to choose? We’ll break it down.
Top Hazelnut Spread Brands Reviewed
Let’s dive into the standout hazelnut spread brands shaping 2025. Each offers a unique flavor profile, from creamy to crunchy.
These brands reflect diverse tastes, but what about making your own? Let’s move to recipes.
Homemade Hazelnut Spread Recipes
Why buy when you can make hazelnut spread at home? Here are two 2025-inspired recipes, perfect for beginners.
Classic Homemade Nutella
- Ingredients: 1 cup roasted hazelnuts, ½ cup cocoa powder, ¼ cup maple syrup, 2 tbsp coconut oil.
- Steps:
- Blend hazelnuts into a nut paste.
- Add cocoa, syrup, and oil; blend until smooth.
- Store in a jar. Enjoy on pancakes!
- Tip: Use a food processor users suggest, “Blender broke, stick to nuts!”.
Low-Sugar White Chocolate Version
- Ingredients: 1 cup hazelnuts, 100g white chocolate (melted), 1 tbsp honey.
- Steps:
- Roast and blend hazelnuts.
- Mix with melted white chocolate and honey.
- Chill for an hour. Spread on bread!
- Benefit: 88% less sugar than Nutella.
These homemade nutella recipes align with TikTok trends. Want more? Check our recipe posts soon!
Healthy Alternatives and Trends
Health is a 2025 priority. Hazelnut spread lovers seek low-calorie and allergen-free options.
- Pyure Choco Hazel: With 246% growth, this low-sugar spread (88% less than Nutella) is keto-friendly.
- GOOD GOOD Choco Hazel: Another low-sugar hit option, ideal for diabetics.
- Nut-Free Chocolate Spread: Recent trends show demand for safe alternatives.
Social media posts highlight this shift: “Found a vegan chocolate spread—life-changing!”. Explore these in our alternatives guide.

Buying Guide: Where to Find Hazelnut Spreads
Post-ban on El Mordjene, finding hazelnut spread requires strategy.
- Online: Amazon stocks Nocciolata ($4.20/270g, web:0) and Pyure. Check Acheter El Mordjene sur Amazon for tips.
- Stores: Asda offers “ferrero rocher asda”, while Tesco has white chocolate variants.
- DIY: If unavailable, try homemade nutella recipes above.
Prices vary as black market El Mordjene hits 30–45€. Compare options in our guide.
Frequently Asked Questions (FAQs)
Dive into Recipes Now!
From chocolate spread classics to kinder bueno spread innovations, this niche offers endless possibilities. Explore recipes, health trends, and buying tips in our guides. Link to Homemade Nutella Recipes and Hazelnut Spread Alternatives for more. Social media users love the DIY vibe. Join the trend now! Start spreading the joy today!