Best Hazelnut Spread Alternatives in 2025
In the world of comfort foods, a creamy, nutty, and chocolatey hazelnut spread ranks near the very top. For decades, one brand has dominated the shelf, but the market is now more exciting than ever. The hunt for the best hazelnut spread alternatives is booming, as consumers are increasingly looking for options that align with their health goals and values.
Driven by trends in wellness and sustainability, people are seeking delicious spreads that are low in sugar, free from palm oil, or fit for vegan and keto lifestyles. This guide explores the top alternatives on the market, perfect for spreading on toast, upgrading your recipes, or enjoying straight from the jar. We grabbed our spoons and put them to the test to find the very best for every taste and diet.
Comparison of the Top Hazelnut Spreads
| Spread Name | Best For | Key Feature |
| Nocciolata | Overall Winner | Organic & Palm Oil-Free |
| Nutella | Classic Sweetness | The Original Icon |
| Bonne Maman | Rich Chocolate Flavor | Gourmet Indulgence |
| Justin’s | Natural Ingredients | Less Sugar, More Nuts |
| Rigoni di Asiago | Dairy-Free/Vegan | Plant-Based Perfection |
| El Mordjene | Unique Flavor Profile | A Taste of Algeria |
| Pyure | Keto/Sugar-Free | Guilt-Free Treat |
1. Nocciolata Organic Hazelnut Spread
Best For: Overall Winner
Key Feature: Organic Ingredients & Palm Oil-Free
Nocciolata is the hazelnut spread that does everything right. It’s certified organic, completely free of palm oil, and has an exceptionally smooth, creamy texture. The flavor is a perfect balance of rich chocolate and toasted hazelnuts, without being overly sweet. It feels and tastes like a high-quality, gourmet product that you can feel good about eating. If you’re looking to upgrade from the standard, this is the one to get. You can order it here from Amazon.
2. Nutella
- Best For: Classic Sweetness
- Key Feature: The Original, Iconic Flavor
We have to include the classic. Nutella’s flavor is unmistakable and nostalgic for millions. It is significantly sweeter than many others on this list, with a more pronounced milk-chocolate taste. While its use of palm oil and higher sugar content are drawbacks for some, you simply can’t deny the iconic, silky texture and comforting flavor that made hazelnut spread a worldwide phenomenon.
3. Bonne Maman Hazelnut Chocolate Spread
- Best For: Rich Chocolate Flavor
- Key Feature: Made by the Jam Experts
From the brand beloved for its high-quality jams comes a truly indulgent hazelnut spread. Bonne Maman’s version is noticeably richer in chocolate flavor than many of its competitors. It contains no palm oil and has a wonderfully thick, luxurious texture that makes it feel like you’re eating a melted gourmet chocolate bar. This is the perfect spread for true chocolate lovers.
4. Justin’s Chocolate Hazelnut and Almond Butter
- Best For: Natural Ingredients
- Key Feature: Blend of Almonds and Hazelnuts
Justin’s takes a slightly different approach by blending almonds with hazelnuts. The result is a less sweet, more deeply nutty hazelnut spread with a slightly thicker, more natural texture. It uses high-quality ingredients and has a significantly lower sugar content than Nutella, making it a great choice for those looking for a healthier, yet still delicious, option.
5. Rigoni di Asiago Nocciolata Dairy-Free
- Best For: Dairy-Free / Vegan
- Key Feature: Plant-Based and Organic
Our top pick, Nocciolata, also comes in a fantastic dairy-free version. This hazelnut spread proves that you don’t need dairy to achieve a creamy, decadent texture. It uses high-quality, organic ingredients and has the same wonderful balance of chocolate and hazelnut as the original. It’s the clear winner for anyone following a vegan or dairy-free diet.
6. El Mordjene
- Best For: Unique Flavor Profile
- Key Feature: A Taste of Algeria
For those looking to try something different, El Mordjene is a fantastic choice. This Algerian hazelnut spread is known for being less sugary and having a pronounced, authentic hazelnut flavor. Its texture is incredibly smooth, and it has gained a cult following for its rich, satisfying taste that stands apart from the more common European brands.
7. Pyure Organic Hazelnut Spread
- Best For: Keto / Sugar-Free
- Key Feature: Sweetened with Stevia & Erythritol
Finding a sugar-free hazelnut spread that actually tastes good can be a challenge, but Pyure nails it. This keto-friendly spread is sweetened with stevia and erythritol, contains no palm oil, and is plant-based. While it doesn’t have the same sugary kick as Nutella, it delivers a pleasant chocolate-hazelnut flavor without the sugar crash, making it the best choice for low-carb lifestyles.
How to Choose the Right Alternative for You?
With so many great options, how do you pick? Consider your primary needs:
- For Your Diet: If you’re on a keto or low-sugar diet, Pyure is your best bet. If you need a vegan or dairy-free option, the Rigoni di Asiago Nocciolata is the clear winner.
- For Your Taste: If you love a rich, dark chocolate flavor, go for Bonne Maman. If you prefer a less sweet, more nut-forward taste, Justin’s is an excellent choice.
- For Sustainability: If being organic and palm oil-free is your top priority, Nocciolata is the perfect, delicious pick.
Frequently Asked Questions (FAQs)
Start Spreading Today!
Explore these hazelnut spread alternatives in 2025! From Pyure’s low-sugar magic to Nocciolata’s eco-appeal, there’s a fit for everyone. Dive into all the DIY fun. Join the social media buzz and try a new spread now!
